Experience

FEBRUARY  2017  - MARCH 2017

FitzGerald Fine Arts/Kai Gallery, New York, NY - Marketing Manager

  • Planned and executed  marketing strategy for small contemporary Asian art gallery and associated brands for two exhibitions; delivered most well-attended exhibition opening for Asia Week New York

  • Designed and copy wrote marketing and sales collateral: websites, glossies, posters, press releases, email campaigns, artist bios

  • Managed brand and community engagement across Facebook, Twitter and Instagram; created style and content guides to enable consistent branding across the organization in the US and China

AUGUST 2016 - FEBRUARY 2017

Mitch Fischman Consulting, LLC, Newton, MA - Freelance Graphic Designer, Researcher and Copywriter

  • Created maps and figures for research reports, developed a new standard for these graphics, for a property development consultancy on a freelance basis

  • Conducted historical research on properties under consideration for development; compiled, wrote, edited and formatted reports leveraged to gain approval for development of multi-million commercial and mixed-use properties

MAY 2015 - JULY 2016

Red Clay Design, San Francisco, CA - Head of Marketing

  • Grew prospective customer pipeline from ~500 to ~50,000; identified and tested ~14 target segments; developed and validated personas within successful market segments at B2B industrial design tech startup

  • Leveraged customer feedback and persona research to develop compelling story-driven content strategy

  • Worked with CEO, Sales, and Product team to align KPIs with marketing strategy; developed experiments used to validate market hypotheses and scaled to achieve business goals

  • Designed and executed overall marketing strategy, copy wrote and designed cover pages, blog and social media posts, sales and marketing collateral, emails and in-app text, created graphics and layout for website (non-app)

  • Decreased sales cycle by 6 months via email marketing campaign resulting in 5x MoM sales growth

  • Liaised with community of over 500 industrial designers to ensure designer, project and client success

NOVEMBER 2014 - MAY 2015

Red Clay Design, San Francisco, CA - Executive Assistant and Social Media Associate

  • Coordinated travel bookings, oversaw internal and client-facing schedules for CEO and COO

  • Owned content strategy across social media channels

AUGUST 2013 - AUGUST 2014

Paul Kasmin Gallery, New York, NY - Gallery and Sales Assistant

  • Facilitated and assisted in full sales cycle: prospecting, new client outreach, offers, pricing negotiations, provenance research, preparing sales materials, attending to high-profile clientele, assisting with exhibitions,  viewings and logistics

  • Conducted market research and analysis used to determine pricing for new and consigned works

  • Managed communication and expectations between roster of 30+ artists and gallery directors to help ensure alignment and exhibition success

SEPTEMBER 2011 - DECEMBER 2011

Sala1 Gallery, Rome, Italy - Gallery Intern

  • Raised funds and assisted in development for conservation of the 16th century fresco cycle at the Scala Santa pilgrimage site; gave informational tours in Italian and English to prospective benefactors; ran social media channels

 

 

 

 

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Education

SEPTEMBER  2009 - MAY 2013

Emory University, Atlanta, GA - Bachelor of Arts, Art History and Italian

 

 

 

 

 

 

 

 

 

Awards

2012

John Howett Prize - Emory University, Art History Department

Awarded grant to travel to Costa Rica and study flora and fauna in ancient American art

 

 

 

 

 

 

 

Additional

Languages: Native English, Working proficiency in Italian, basic French

Web Design: Squarespace, Sketch, InVision, WordPress, Concrete5, Exhibit-E

Marketing Automation &  Tools: Pardot, MailChimp, Hootsuite, Email Hunter, LeadIQ, Upwork, Optimizely, GoogleAnalytics

Art Business: ArtBase, ArtNet, ArtBinder, Artsy

Administrative & Other: Photoshop, Acrobat, Microsoft Office, Salesforce, Transcriptions (~50 hours of tape over a dozen projects for high-profile magazine)